Nice to meet you.

I’m Mike. I’m a Copywriter and Creative Director with 14 years of agency experience. I started traditional, went digital, ran social then flew freelance. Currently at Broken Heart Love Affair.

My Work

Creative Director (2025-Present)

As CD I’ve been working on Kicking Horse Coffee, M&M Food Market, Dairy Farmers of Ontario, Maple, OK Tire and more.

Freelance Copywriter (2022-2025)

As a Freelancer, I’ve worked at agencies like Cossette and Performance Art on brands such as McDonald’s, CBC, The Junos, Sundial Growers and Scotts Miracle-Gro.

ACD Copy, Razorfish (2019-2022)

As ACD of the Jeep USA Social account, I managed a lean team that created content, launched vehicles, built campaigns and perpetually surprised our followers.

Senior Copywriter, Publicis Sapient (2015-2019)

Key Clients: Canada Basketball, Walmart, Jeep, ADT, Cadillac Fairview, RBC, TD

Copywriter, Entrinsic/Engagement Labs (2014-2015)

Key Clients: RBC, Kubota, Travelocity

Copywriter, GRIP Limited (2013-2014)

Key Clients: Honda, Acura, RBC, Discovery Channel, Lindt, Stella Artois, Expedia

Junior Copywriter, We Are Tonic (2012-2013)

Key Clients: TD, Ace Bakery, Lake of Bays Brewery

My Studies

Advertising Copywriting, Humber College

BSCH. Psychology, Queen’s University

My Interests

In my free time I dabble in volleyball, travel, video editing, golf, lawn sports and making t-shirts with my vinyl cutter.